India’s no.1 private hospital chain entrusted Techmagnate to improve blog traffic for the targeted top-of-the-funnel keywords. Executing an SEO and content marketing strategy, we increased the blog traffic by 822% and reached more potential patients. More importantly, through our CRO efforts, we also increased the number of online appointments.
The private hospital chain in India competes with prominent medical news and information websites like WebMD and Healthline. We needed to build a comprehensive SEO and content strategy to not just create good content but also work on authenticity signals and perform activities like content pruning.
Nov ’21 – Nov ’22
Increased inbound traffic on blogs by 822%
Generated leads for doctor appointments
Ranked 295 keywords on Google Featured Snippets
Launched a content optimization strategy by creating topic clusters for areas like PCOD, Hemorrhoid, Headache, etc. We also built smart interlinks by using an AI-enabled internal linking tool.
Optimized the content for Featured Snippets by adding crisp and accurate technical definitions for diseases and procedures as well as optimizing images through alt tags, captions, and descriptions.
Executed a vernacular SEO strategy by optimizing the blogs for Hindi, Tamil, and Bengali languages, with Hindi being the major contributor to the traffic.
We added contextually relevant buttons in the blog posts for readers to book a consultation with the doctors. This exercise helped increase doctor appointments from interested patients.
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Once you let us know your requirement, our technical expert will schedule a call and discuss your idea in detail post sign of an NDA. All information will be kept confidential. Misha Infotech is brining your business on mobile to start with your own on demand business and give your customers ease and convenience.
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